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Magic 98 Holiday Wish

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Magic 98 Holiday Wish Donation

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It's the 24th annual Magic 98 "Holiday Wish" campaign and your chance to make a difference for a local family. All donations go directly to help area people having a tough time this holiday season. Thank you for your support!

"Holiday Wish" was not planned, but began as a one-time good deed. It was Christmas time 1990 or 1991.Pat O'Neill was on the air one morning when the phone rang. A woman was calling about a song or contest. She happened to mention how tough the holidays were for her, and that she was unable to afford a decent winter coat. And then she began to cry. Pat talked with her for a few more minutes and got her phone number. After his show, Pat called a clothing advertising client, explained the situation and arranged to get a winter coat. The next day Pat called the woman on-air and surprised her with some good news. She was thrilled with the coat, but the recollection is that she was even more pleased by a simple positive gesture. Pat realized Magic had both lots of listeners in tough situations and the ability to do something about it. The next year we made a few more calls, then generous Magic 98 listeners began contributing money. It's very gratifying to realize that thousands of people over the years have benefited from the "Holiday Wish" program!


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